Lorna Bithell joins Be The Best following series of account wins

Be The Best Communications has appointed Lorna Bithell as senior consultant after a series of new account wins.

In the last financial quarter, Be The Best Communications has inked deals with Atlas Cloud, NES Global Talent, and the British infrastructure sector’s Industry Innovation Partnership, known as i3P.

Lorna joins Be The Best Communications from Galibier PR where she was Client Services Lead.

A journalism graduate, Lorna has more than six years’ experience delivering public relations in the technology, property, housing, finance, and education sectors working with a wide range of clients including FinTech North, Sutherland Global, RM Results, and Capita Learning.

Chris Walker, founder and director of Be The Best Communications, said: “Given we’re facing the most challenging economic environment for centuries now isn’t the time for self-congratulation but to ask ourselves: ‘What more can we do to help businesses?’

“For Be The Best Communications now is the time for us to think more deeply about how we can help organisations to solve their strategic challenges and to identify strengths that will enable our clients to grow, re-position themselves, and to take advantage of emerging opportunities.

“‘Be The Best’ doesn’t just refer to the results we produce for clients; it also reflects our goal to hire and nurture the best talent. Lorna has an excellent track record in B2B communications and my pledge to her and to all new hires is simple: ‘I am here to help you become the best that you can be.’”

Lorna, who was part of the first cohort to study journalism at Salford’s MediaCityUK, will be working across the agency’s client roster, predominantly in the tech, housing, and property sectors, as well as business development.

Lorna said: “I’m hugely excited at the opportunity to help shape the future of Be The Best Communications while developing my career at an agency that is genuinely committed to building an industry-leading place to work and empowering staff.    

“We’re helping interesting clients to tackle big challenges. I passionately believe that now, more than ever, there is a need to focus on delivery, and our approach of bringing PR, public affairs, marketing and new business development closer together helps us to achieve more for clients.”