PR support for urban planning tech startup
YemeTech is a “pioneering” British tech startup aiming to improve urban planning for towns and cities by helping planners to better respond to local needs for community facilities, spaces and events.
YemeTech, has created a highly sophisticated Community Data Platform (CDP) which provides granular level data on the demographics of residents in British neighbourhoods and helps planners and developers to identify social infrastructure, facilities, and community spaces which are missing from British neighbourhoods.
The platform, not only measures community resources – such as schools, shops, green space, libraries and cultural assets – but also local stakeholders, local events and the activities of local groups.
This gives a far more holistic view of the social as well as economic health of communities. It can cross-reference this data with demographic information to better judge whether local needs are being satisfied and, crucially, whether there are any gaps in provision.
The platform is the result of years of work by the YemeTech team including its founder and CEO Amir Hussain, who is Deputy Chair of Housing Regeneration and Place at West Yorkshire Combined Authority.
YemeTech chose Be The Best Communications to handle its launch announcement after the start-up signed a partnership deal with Esri UK, part of the world’s largest provider of geographic information system (GIS) software Esri Inc.
Esri UK’s customers include the HS2, Sustrans, Sport England, National Trust, Environment Agency, Ordnance Survey, Greater London Authority and more than 200 local authorities in England and Wales.
With the backing of a supportive quote from Lord Mawson Be The Best helped provide a narrative and handled media relations for the launch of the Community Data Platform.
In doing so Be The Best secured 14 pieces of media coverage for YemeTech including pieces on Yahoo News, and target sector media such as The Planner, BIM Plus, Build In Digital, InfoTec and LABM.