Riverside Care and Support
Profile-building for national housing association
Riverside is a leading national housing association managing more than 75,000 homes from Irvine in Scotland to Kent.
It is also now a member of the G15 Housing Associations following its merger with London-based One Housing.
Riverside is also Britain’s largest provider of supported housing for people affected by homelessness.
Be The Best Communications has been promoting the work of Riverside’s Care and Support business, which includes ending and preventing homelessness, since winning a competitive pitch in January 2019.
As a major national provider of services which prevent and combat homelessness Riverside is driving innovation in how local authorities commission and deliver homelessness services.
By using thought leadership, customer case studies and public affairs engagement, Be The Best Communications, has been able to profile the expertise of Riverside’s key spokespeople and showcase the quality, as well as the breadth, depth and impact of the services that Riverside provide to key target audiences.
In the first six months of working together this resulted in 34 pieces of targeted media coverage and 83 mentions of Riverside across target national, regional and local media.
This included raising the profile of Riverside on key issues affecting the sector including rough sleeping, the Homelessness Reduction Act, alternative giving, Universal Credit, and the delivery of more move on accommodation for the working homeless.
The scope of this work has incorporated strategic communications consultancy, strategic communications development and execution, PR and media relations, public affairs engagement with both national Government and local authorities, social media consultancy, and new business development intelligence and support.
“We’ve really enjoyed and benefited from our first 12 months of working with Be The Best Communications.
“Be The Best Communications has consistently helped us to secure exceptional media coverage as well as enabling us to deepen our engagement with central Government by setting up meetings for us with MHCLG and the Cabinet Office.
“In my experience it’s exceedingly rare to meet an agency in the north of England, which is so well connected with the national media, the sector media and with Whitehall.” - James Rae, Head of Communications and Marketing at The Riverside Group