Strategic PR to promote £19.5m property development on Teesside
Working on behalf of Canvas Homes, Be The Best, secured widespread media coverage of Princeton Gardens, a £19.5m development of 117 eco-friendly homes in Stockton-on-Tees being built in partnership with Beyond Housing.
Situated on a large brownfield site between Durham University’s Queen’s Campus and the Tees Barrage, Princeton Gardens will offer fantastic waterside views of the River Tees and Stockton’s iconic Infinity Bridge.
Be The Best Communications helped to communicate the sustainability of Princeton Gardens and incorporate the development into the strategic narrative of the internationally recognised regeneration work being delivered in Stockton town centre where the Castlegate Shopping Centre and Swallow Hotel have been demolished to create Stockton Waterfront Urban Park, a bold and visionary urban park, riverside plaza and land bridge structure that will connect the High Street to the River Tees.
Yorkshire-based Canvas Homes pushed the envelope to reduce waste as part of this development by using recycled steel piles from de-commissioned North Sea oil platforms and by pioneering pre-cast foundations which are also made off-site.
The announcement was a full-page lead story in Property Week magazine and secured strong coverage in ten property and regional media titles.