National media coverage and link building for dynamic cloud services provider
Atlas Cloud is an award-winning managed service provider, which provides IT and cloud services on behalf of Ward Hadaway, Wellers Law Group, Lycetts and The Environment Agency among many others.
Be The Best Communications began providing strategic communications and public relations support for Atlas Cloud at the start of the Covid-19 pandemic.
Be The Best Communications’ work with Atlas Cloud started with owning the homeworking debate before pivoting to hybrid working as the future of the modern workplace. This resulted in consistent media coverage across national media, tech and IT media and key legal and finance sector media.
An early part of our strategy was the creation of a campaign to “Get Homeworking Done” after lockdown was announced in March 2020 which included a video of key members of the British Government’s cabinet working from home, including Boris Johnson, Rishi Sunak, Dominic Cummings, and Priti Patel.
As part of the campaign, Atlas Cloud surveyed more than 3,000 office workers to find out more about their working habits during the Covid-19 pandemic. The survey was the first large-scale poll of British workers since the lockdown in Spring 2020.
Be The Best has secured high-quality media coverage in The Times, City AM, Daily Mail, The Scotsman, Computer Weekly, IT Pro, Legal IT Insider, FinTech Times, and Global Banking & Finance Review among many others.
Ben Tomlinson, Marketing Manager of Atlas Cloud said: “We really value Be The Best’s strategic and proactive approach to PR and communications which enabled us to raise our profile and become a key part of the homeworking and hybrid working conversation in the national media and key sectors.
“The high quality output of Be The Best’s work means we value their input on our communications strategy and can trust them to deliver excellent media coverage.”