Trafford Council – Altrincham – Creating a 21st Century Market Town
Having secured national and regional media coverage about the transformation of Altrincham, Be The Best Communications, created a brochure for Trafford Council to take to MIPIM and to tell investors, developers, Central Government and businesses looking to locate themselves in the north about the town’s rich history and bright future.
In 2010 Altrincham was labelled Britain’s biggest ghost-town after it was revealed that it had the worst shop vacancy rate in the UK with more than 30% of stores lying empty.
In partnership with the community and private sector partners, Trafford Council was determined to reinvigorate Altrincham and create a modern, 21st Century market town.
A town built on its heritage and history, but focused firmly on the future.
Trafford Council, along with its partners, knew it needed to reawaken Altrincham’s identity and character in order to restore local pride in the town, and create a vibrant place where small independent businesses could thrive alongside high street chains.
The results have been staggering.
- In 2017 Altrincham was named Britain’s second most sought after suburb.
- Among top 10 centres for premium brands to invest in by CACI and declared
- In 2017 footfall in Altrincham town centre has risen to 1.74m – a year-on-year increase of more than 5% since 2016 in contrast to a 5% year-on-year decline across the rest of the UK.
- Since 2010 more than 25 restaurants and bars have opened and national chains such as JD Sports, Paperchase and Bistrot Pierre opening outlets next to a new wave of independents.
Be The Best Communications created a clean, minimal, beautiful brochure that took inspiration from Altrincham’s rich Tudor heritage meeting the new unique, fashionable and fiercely independent identity Trafford Council have helped curate in the town.