People, Places, Policy and Data Unit


PPPD is the name of our new strategic communications unit which mobilises the power of data and insight to help influence Government policy and change perceptions of people, places, businesses and organisations.

PPPD stands for People, Places, Policy and Data as four of the key elements we work with in order to successfully bring about change.

Traditional communications agencies may “use” data in some of their work, but they typically lack the skills to locate, create, analyse and visualise data to find stories that resonate with audiences and policy-makers.

Our team combines those skills with a deep understanding of policy issues to give people better stories to tell.

We don’t force the data to fit the story; rather, we find original insights that carry real weight.

As expert storytellers we work to better inform everyone from new business targets, central government ministers, local government leaders, senior civil servants and the man and woman on the street.

By harnessing the power of PR, public affairs, data, insight, modelling and the opinions and behaviour of people and businesses we are able to deliver meaningful change.

People, Places, Policy and Data is headed up by David Ottewell and Chris Walker.

David is the former political editor of the Manchester Evening News and the former head of the data journalism teams at Trinity Mirror and the New Statesman.

Chris has led communications and stakeholder engagement campaigns on behalf of the Mayor of London, Transport for London, the Northern Powerhouse Partnership, Riverside, Places for People, Keepmoat and Mace – a £2bn-turnover international construction consultancy.

Looking to change perceptions of people, places, businesses or organisations? Use the contact us form to get in touch.